Driven by a strategic fusion of creativity and market insight, I played a pivotal role in shaping Aquarena's brand identity. Inspired by the company's name, which symbolizes the harmony of water and sand, I orchestrated a brand build that captured the essence of these elements while infusing a sense of sophistication and timelessness.

Central to our brand identity is our logo mark, derived from the shape of our signature fountain base. The color palette was carefully developed to reflect the natural elements that inspire our products, drawing from soothing aqua greens and blues, alongside gentle whites and sandy creams.

Throughout the branding process, our overarching goal was to position Aquarena as an affordable luxury brand, offering discerning customers the perfect balance of quality and value. Every decision, from the choice of colors and imagery to the design of print and digital assets, was guided by this principle, ensuring that our brand exuded elegance and refinement while remaining accessible to our target market.

The result is a brand that speaks to the aspirations of our clientele—a brand that embodies the essence of luxury without the extravagant price tag, inviting customers into a world of timeless sophistication and unparalleled quality.